In Telugu, Rythunestham would mean - Rythu + Nestham, i.e. a Farmer's Friend.
Rythunestham is Steigen's path-breaking agriculture and community welfare initiative that is playing a key role in protecting and renewing arable land by educating farmers about sustainable agricultural methodologies. Rythunestham uses a mix of New Age and conventional media in providing customized information and technical know-how to the farmers.
The retail arm of Steigen that got kicked off in 2014 with three outlets is now poised for massive expansion in the whole of the hinterland. Headquartered at Mandal, a revenue unit in Andhra Pradesh, each retail center covers a geographic spread of 2500 square feet with a catchment area of 30-40 villages, supporting 5,000 farmer families. Our retail centers stock and sell both agri and lifestyle products.
We supply fertilizers, pesticides, micronutrients, seeds, sprayers, mechanized farm equipment, farm-related services, veterinary feed, as well as, soil testing kits for major nutrients. In addition, we plan to organize field visits for disease diagnosis, offer technical support at the retail center and plan to set-up a 24-hour toll-free help line where farmers can obtain free expert advice on agriculture-related issues. It's our mission to empower farmers and arm them with a battery lab and field tested products for countering problems related to nutrient-deficient soils, low water tables, as well as stop indiscriminate use of fertilizers and pesticides.